About Me

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I'm an artist who can't choose a medium. My current weapon of choice is a black fine line art marker, which I use to doodle pretty little illustrations. I turn them into clip art that you can purchase in my Etsy shop for use in projects like web design and scrapbooking. I live with my husband and evil black cat in Chicago.
Showing posts with label the business of art. Show all posts
Showing posts with label the business of art. Show all posts

Thursday, May 31, 2012

Selling your handmade goods on the internet - a review of sites

I've been selling on Etsy since last August, but I wanted to branch out a little and get some more exposure for my handbags.  So I set up shops and listings at Artfire.com, Bonanza.com, Ebay.com, and Dawanda.com.


Here's my review of each after using them for a week:


Artfire.com
Total Number of item views after 7 days: 4
Total Number of Shop views: 3

Favorites: None
Sales: None


Pros:
Has the best looking shop of these four.
Most customizable shop options with separate pages for a shop blog, biography, policies, gallery. 


Cons:
It took forever to sign up.
Cost for having a shop is $12.95 a month - but has a 2 week free trial.
Stats are very basic, but you can use Google Analytics for more in depth statistics.

Result: I will not be keeping this shop once my two weeks are up.  It's just not worth the time.


Bonanza.com
Total Number of item views after 7 days: 25
Total Number of Shop views: 2

Favorites: None
Sales: None


Pros:
Seems to have a thriving community of sellers.

No listing fees!
Commission charge is 3.5%.

Cons:
Seems more like a place to sell your last season designer clothing/accessories.
No search term tags - I have no idea how people are finding my stuff.
Charges monthly for pro shop, but a basic shop is free.
Importing items from eBay or Etsy takes for-ev-er.


Result: I'm undecided about Bonanza.  Let's give it another week.


eBay.com
Total Number of item views after 7 days: 42 - and some of those were me.
Total Number of auction watchers: 2
Sales: None


Pros:
More mainstream customers.


Cons:
Hideous user interface.  Dislike how search results appear.
Listing fees are expensive, and only last a week.

eBay charges a commission fee from 9-13% on sales.  Greedy.
Has a $500/10 item monthly selling limit.
Customers are looking for a bargain.


Result: I renewed my listing, but unless I get a sale this will be the last time I do.



Dawanda.com
Total Number of item views after 7 days: 22
Total Number of Shop views: 12

Favorites: None
Sales: None


Pros:
It's like EuroEtsy!
The user interface is more like Etsy than any of the others, so there's hardly any learning curve.

Free listings!

Cons:
Fewer products for sale in their marketplace than I expected... this could mean fewer sellers and fewer customers.

Charges a 5% commission for every sale - that seems a little high to me, but whatever.


Result: I'll probably keep this one up just because it's access to European customers that I might not see otherwise.

Tuesday, May 29, 2012

Changed Prices

I've changed my prices dramatically, and I thought I should explain myself.

This past month Etsy has had lots of online labs and blog articles about pricing handmade items.  I haven't really looked at my pricing strategy since I started my shop last August.  I didn't really know what I was doing back then, but it's been awhile and I've learned a lot since starting my shop.  It was time to take a good long look at my prices, because I knew they were too low.  Many of my items have changed since I started out - my Police Box Wristlets, for example, are way more awesome now than they were when I started making them. I think I've got them to a point where I can call them perfect, but that also means that there's a bit more time that goes into making them.  The old price did not reflect the current quality well.

After watching the labs I made up a meticulous spreadsheet.  After plugging in many numbers, and waffling over how much I'm comfortable paying myself, I realized that I was really undervaluing my products and myself.  Looking at these numbers, I know I've been undervaluing myself as an artist.

Plus, I need to eat.  That whole starving artist cliche is looming ever closer to becoming a reality.

So that's why my prices have been raised.  The thing is, I'm not even close to charging what I ought to be.  But what I ought to be charging is scary.  Scarier still is that I haven't sold anything since I've raised my prices.

Food.  Rent.  Cue panic attack.